AF Group – American Furniture

In Depth

American Furniture. Crafted for Life.

At American Furniture, we don’t just make furniture—we create experiences. For years, we’ve been at the forefront of home, office, and business furniture design, serving Africa and the Middle East with innovation and precision. Our passion is simple: to transform spaces into something extraordinary, with quality you can trust and designs that inspire.
Everything we do begins with you. From consultation to installation, our complete service package ensures that your journey is seamless. With expert planning, innovative design, and unparalleled craftsmanship, our furniture is more than just functional—it’s built to elevate the way you live and work. Whether you’re choosing from our pre-designed collections or seeking custom solutions, we tailor every piece to meet your unique needs.
At AF, we’re not just building furniture—we’re building relationships. Every piece is a promise of excellence, created with cutting-edge technology and a commitment to quality that never wavers.

Built on Precision. Made for You.

In our state-of-the-art manufacturing plant, our craftsmen blend advanced technology with timeless design. Every cut, every stitch, every detail is perfected using the latest techniques to ensure that your furniture is more than just beautiful—it’s built to last.
We don’t follow trends. We create lasting value. Our ISO 9001:2008 certification is a reflection of our dedication to continuous improvement, and our modern production facility ensures that we’re always at the cutting edge of the industry.

Dream. Inspire. Create.

What We Do

At American Furniture, we offer furniture solutions that are as diverse as your needs. Whether pre-designed or fully customized, everything is crafted with precision in our manufacturing plant. Advanced technology allows us to offer faster production times without sacrificing quality.

Our Services

Your satisfaction is our measure of success. From concept to creation, we’re dedicated to bringing your ideas to life with unparalleled quality. We believe in delivering more than just products—we deliver on our promise to meet your budget, your timeline, and your vision. All our clients—from corporate organizations to architects and individuals—are the priority.

Analysis

We prioritize understanding our customers’ needs and desires as a vital aspect of our relationship, collaborating closely with them to deliver the ideal long-term solution.

Consultation

Our team envisions and designs, coordinates with location ambiance, proposes interior details, and confirms technical feasibility and budget.

Planning & Design

Our planning department manages the process from drawing to production. Using advanced design software, we create accurate 3D drawings for clients to visualize their space. We combine form, function, and materials to create the perfect presentation, with software that analyzes woodwork processing for precise cutting, routing, and assembly.

Production

Our highly trained employees operate our state-of-the-art facilities, featuring advanced CNC machinery for high-capacity, precise, and high-quality production. Regular upgrades, quality control measures, and staff training are essential strategies for our success.

Delivery

We provide regular milestone reports, from the order date to final delivery, to enable close monitoring with precise and professional updates.

Installation & Safety

Our trained technicians and supervisors ensure proper installation, following international standards of quality control and safety for an organized on-site process and handover.

After Sales Service

We provide warranty-covered follow-up services and spare part replacements, while keeping clients informed about the latest furniture industry innovations.

The Factory

Craftsmanship Powered by Technology

At AF, we believe that precision is everything. That’s why our facility is equipped with cutting-edge machinery, allowing us to bring complex designs to life with stunning accuracy.
From elegant home pieces to durable office and hospitality furniture, we create with purpose. Every item is crafted to meet standards and designed to last, because your space deserves nothing less.

Experience the Difference.

At American Furniture, we don’t just make furniture—we craft experiences designed to enrich your life.